Why verification matters
Choosing a dentist is a trust decision, often made quickly and while you are uncomfortable. SmileMatch exists so that every clinic you see is a real, licensed Canadian practice — not a lead-farm or an unvetted listing. Verification is the first thing we do, before a clinic ever appears in search.
What we check
Before a clinic goes live on SmileMatch, we confirm:
- The practice and its dentists are licensed and in good standing with the relevant provincial regulator
- A real, operating location and valid contact details
- The services and pricing shown on the profile are accurate
- Insurance, CDCP and NIHB billing details are correct
- Public review history and ratings are consistent
Keeping it honest over time
Verification is not one-and-done. We keep profiles current, show real availability rather than stale 'call us' listings, and the ratings you see link back to each clinic's public reviews. Transparent, up-front pricing is part of the deal — so what you see before you book is what you get at the desk.
What this means for you
It means you can book in Canada with confidence: a verified clinic, clear pricing, real open times, and direct billing where available. If something is ever off, our support team is a tap away and we act on it.